Sheng Shiong
Growing Together
Sheng Siong Group is one of Singapore’s largest supermarket chains, trusted by households for delivering affordable, quality groceries in heartland communities.
In FY2023, Sheng Siong sought to highlight a deeper story beyond performance—one rooted in people. Guided by the belief that “Abundance for a lifetime is the fruit of cultivating people,” the Group aimed to showcase how its success stems from investing in its workforce and building a strong, value-driven culture.
We brought this philosophy to life through a design inspired by traditional Chinese ink painting, with flourishing trees as a central motif. The trees symbolise growth, strength, and generational abundance—echoing Sheng Siong’s commitment to nurturing employees, serving communities, and growing sustainably. The result is a report that feels warm, grounded, and purpose-driven, much like the brand itself.
